Home /
Funny /
Viral /
Clothing Brand Honours Employees Who Makes Clothes By Putting Their Faces On The Tags
CLOTHING BRAND HONOURS EMPLOYEES WHO MAKES CLOTHES BY PUTTING THEIR FACES ON THE TAGS
Even though we constantly wear clothes, how often do we actually consider the manufacturer or the origin of the item before it is delivered to the store where we purchased it? Infrequently. A layer of transparency was added to the manufacturing process when Los Angeles Apparel, a clothing company, added the faces and bios of its employees to their clothing tags in an effort to highlight the people who make the clothes we wear.
Despite its modest size, this homage has a significant impact. The idea is straightforward: a picture and a few words about a Los Angeles Apparel employee are affixed to the seams, directly next to the laundry instructions. Within the constrained space, the tiny messages make every effort to humanise each individual, from sewers to supervisors and even models.
The business includes a brief biography of each individual within the tag, including their favourite food, place of origin, and leisure activities. Santos, for instance, is a "multi-talented employee" who works with his three daughters to mould clay and paint. Diego, another employee, is an "expert sewer" who supports the Dodgers and enjoys his mother's enchiladas. With the words "That's Los Angeles" at the end of each statement, the tags highlight each employee while also conveying a message about the diversity of the company and the LA region.
In their newsletter, the company has also honoured its employees by sharing a more detailed account of how they care for them. Additionally, they note that, as a business with operations in Los Angeles, they pay California taxes and provide fair wages. According to the company website, "All of our workers earn fair wages, with our starting employees making an average of $20 an hour." "Our factory employs highly skilled garment workers who can earn up to $35 per hour with productivity bonuses in a secure and morally run workplace."
The company has had its share of scandals, even though this endeavour has been commended for giving its employees, who are primarily from minority groups, more visibility. Dov Charney, the former CEO of American Apparel, founded Los Angeles Apparel. He was fired due to several accusations, including sexual harassment, racism, and sexual assault. In 2020, the business also encountered a COVID outbreak that claimed the lives of at least four employees.
Numerous critics of Los Angeles Apparel argue that the company should accept responsibility for its misdeeds and the misconduct of its leadership while also applauding the tags that properly credit its workers. In the end, the consumer must choose whether to invest in the business and the company must continue to be accountable while putting labor safety first. However, one thing is evident: the recognition of labourers serves as a sobering reminder of the labour-intensive nature of everything we wear.