VIDEO: MEET LOKI, THE NEW GRUMPY CAT!

Grumpy cat officially has a grumpy rival called Loki who literally looks like a raw, wrinkled chicken breast that simply hates life. He looks terrifying but like he needs a hug at the same time. Loki lives with his humans, Sara and Brent who live in Brooklyn, New York. Sara spoke to a blog, Girls And Their Cats, saying, “This cat has more personality and sass than any animal I have ever met. We are inseparable. We are best friends."

He arrived a day before Halloween (quite an ironic time) and came as a bit of a challenge since Brent is allergic... but his humans think he's totally worth it!

His owners absolutely adore him and say: "Loki is incredibly affectionate, cuddly and chatty. He loves napping on our bellies, eating chicken and scrambled eggs and receiving hearty head scratches. Shortly after we adopted him, I started an Instagram page solely dedicated to Loki. His Instagram page quickly picked up a following, noticeably for his seemingly grumpy demeanour and unique look. Loki has helped me return to creative and optimistic parts of myself that were misplaced while I was feeling unmotivated and sad. Animals are incredible healers and I am eternally grateful for Loki’s companionship and generous loyalty. He is truly one of a kind.”

Loki is not only relatable for all the cynics out there, but also seems to have plenty of meme potential, right?

Check out the video below and tell us he doesn't remind you of a really pale, angry Yoda.