TikTok is the place where trends are born, from beauty to dance moves. TikTok created a platform for people to open up, try new things, and share their life hacks.
It is usually easy to spot a new trend. However, very few saw its latest trend coming: faking under-eye bags. Since the beginning of the New Year, the makeup moguls on TikTok have started painting on under-eye dark circles.
It took a while for users to come on board with the new trend. Especially seeing that under-eye bags have long been a source of insecurity for many. Instead of hiding the dark circles with the right amount of concealer, embrace the bags and join the trend.
According to TikTok teens, the new trend is apparently "hot" and "cool".
One user commented under a video of Danielle Marcan taking part in the trend; "Give Gen Z a few more years, and they won't need to fake dark circles."
Several users also shared the trend on Twitter, which led to many people being conflicted.
One user commented on Sarah The Free Elf's post; "Dark under-eye circles becoming a trend on TikTok.... it's my time to shine". Another wrote, "People on TikTok are drawing under-eye circles on when I try everything to get rid of mine- pls."
Many users also got confused between the under-eye bags trend and the "aegyo sal" trend, which popularized Korean makeup since early in the mid-2010s.
A Korean makeup artist stated that the "aegyo sal" is the Korean term used for the little pocket of skin that forms under your eyes when you smile. Rather than highlighting hollows caused by actual under-eye bags, it aims to emphasize one's natural facial muscles. Using a bit of highlighter above a darker concealer or shader for a "cuter" look.