VIDEO: WATCH 100 PEOPLE DO THE CINNAMON CHALLENGE...IT IS HILARIOUS!!

The cinnamon challenge is a viral food challenge, where you film yourself eating a spoonful of ground cinnamon in under 60 seconds without drinking anything. 

With more than 40,000 videos that has been posted on YouTube, but eating a spoonful of cinnamon is not easy, because the spice in large quantities can trigger a gag reflex or make you cough! 

Watch the video to see how these people react to doing the cinnamon challenge.